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We certainly learned recently that Pepsi got
criticized for its racially naïve Kendall Jenner
ad.
But we instantly forgot it when we got distracted
by United Airlines, who lost $800 million after the phone videos went viral.
The Internet may be unforgiving, but at least it
has terrible problems with short-term memory.
(It’s an inviolable law of PR: there is always a
bigger idiot.)
Can you imagine all of the small- and mid-size
companies whose smug sense of superiority turned
into jealousy when they realized they’ll never get
that kind of national exposure?
Not all press is good press, but no press is bad.
Getting noticed, and getting noticed for the right
reasons, by the right market is a science.
And it’s a science which we have studied,
contributed to, and teach.
Want to master internet marketing and PR?
We’ll teach you.
Best,
Kurt Johannessen
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